A different kind of departure. Our inaugural collection · Journeys in development
Make it worse
An empty airport hotel pool beneath an overcast sky
EXCEPTIONALLY ILL-ADVISED JOURNEYS

Wish you
were here?

Some trips change your life.
These will certainly take up part of it.

Find your unfortunate escape
THE ART OF GOING SOMEWHERE ELSE
Even when you probably shouldn’t.
01 / ∞
Carefully chosen inconveniencesExtraordinary lack of occasionEvery detail reconsidered
THE INAUGURAL COLLECTION

Away, against your
better judgment.

For the traveler who has seen everything.
And would now like to see something else.

OUR APPROACH

The world is full of
places you should visit.
We handle the others.

w

Travel has become very good at telling you what to want. The view. The hidden gem. The unforgettable moment, available at 10:30 or 11:15.

We take another route. A meeting without an agenda. A destination with the right name and the wrong coordinates. A beautifully organized waste of time.

Our subject is the promise of travel. Our specialty is taking it a little too literally.

PERSONALLY ILL-ADVISED

Your bad idea.
Our undivided
attention.

Want something outside the collection? We’ll design a trip around you.
Tell us what you normally enjoy. We’ll have somewhere to start.

Email Marc your plans. He’ll follow up to arrange the details.

THE BESPOKE SERVICE

“I have four days.
I would like to feel
like it was nine.”

A perfectly reasonable starting point.

BEFORE YOU GO

Good questions.
Fair answers.

Can I actually book one of these?

Yes—start by sending Marc a trip request. He’ll get in touch to discuss your plans and arrange the trip with you. Dates, suppliers, availability and final prices will be confirmed before you commit. Sending an inquiry does not make a reservation; no payment is collected here.

How bad are we talking?

Inconvenient. Anticlimactic. Needlessly circuitous. The concept is disappointing expectations, not putting travelers in danger. The details of any operating trip would be checked before booking.

Are these real hotels in the photographs?

The photographs are illustrative, generated scenes. They do not depict confirmed accommodation or suppliers. Our proposed journeys are editorial concepts, not hotel endorsements.

Is “Every Other London” literally every London?

That is the ambition. Volume I starts with three namesakes in North America. It is not a complete global inventory; further volumes would expand the collection.

What’s included in the price?

There are no confirmed prices yet. Each itinerary sets out its proposed inclusions and exclusions. Any future offer will state the actual total, payment terms and cancellation conditions before you book.

A PERSONAL DEPARTURE

Let’s make a
bad plan.

Send Marc your plans. He’ll get in touch to discuss the details and arrange your trip.

Your trip inquiry.

Your inquiry is sent to Marc Horowitz at marc@irl.la through Web3Forms so he can respond and discuss your trip. Web3Forms processes and stores submissions to provide the service. We do not add you to a mailing list or use analytics or advertising cookies. We use PostHog for cookieless traffic statistics, including pages viewed, referring websites, and device type. Analytics does not capture your inquiry text or record your browsing session. Web3Forms privacy policy.